New Web Experience – Driving Acquisition & Expanding Listening Capabilities
Company: LiSTNR
Project: LiSTNR Web Experience
Role: Creative Direction, Product & Design Strategy
To accelerate online acquisition and expand web-based listening, we designed and launched a new modular web experience. This initiative aimed to seamlessly guide users toward the right platform—driving mobile users to the app store and desktop users to the web player, optimizing conversion at every touchpoint.
Empowering Marketing - Optimising Conversion
Collaborating closely with marketing, we developed a customisable, modular site that enabled dynamic targeting and tailored landing pages. This approach allowed for agile campaign execution, ensuring messaging and UX aligned with different audience segments to maximise engagement and conversion.
Expanding Accessibility and Boosting Acquisition
The launch of the web player significantly increased accessibility, driving a 20% rise in monthly active sign-ups. By offering a seamless, cross-platform experience, we captured users on both desktop and mobile, providing greater flexibility and ease of access. This expansion reinforced the value of a consistent experience across all platforms.
This strategy maximised conversion opportunities, allowing users to engage with the product in the way that best suited them. The boost in sign-ups highlights the impact of prioritizing accessibility and user experience to drive acquisition and long-term growth.
